24h
60m
60s
(THE AUDIENCE)
Origin’s audience consists primarily of young adults and professionals who are drawn to its bold, sophisticated, and lively atmosphere.
These individuals typically fall into the 25-40 age range, seeking spaces that balance a sense of fun and energy with a touch of refinement.
They value high-quality experiences and are often looking for a place to unwind after a long day at work, enjoy weekend outings, or celebrate special moments with friends.
(THE GOAL)
To stand out in a saturated market of Italian-inspired venues and attract younger audiences who enjoy the Italian cuisine as well as a good quality drink.
(DESIGN DIRECTION)
The design direction has been inspired by the vintage art deco typography, which led to the creation of a bold wordmark and typography-based logo. This has established a striking, modern presence, perfectly tailored for young adults and professionals seeking a stylish yet approachable vibe.
To convey Origin’s lively and unfiltered character, the photography direction embraces a raw, flash-style aesthetic. Images capture real, dynamic moments: friends laughing, pizzas emerging from the wood-fired oven, and cocktails clinking mid-toast.
This visual storytelling amplifies the brand's authenticity, creating a relatable yet aspirational atmosphere. The interplay of high-contrast saturated reds and blacks reflects both passion and elegance, mirroring the bar’s daring yet sophisticated essence.
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Origin - Italian Inspired Bar, Identity, Packaging
Italian inspired bar located in the buzzing New York City.
Origin is a vibrant Italian-inspired bar nestled in New York City’s lively nightlife scene. It seamlessly blends the bustling energy of the city with the sophistication of Italian heritage. Origin has a lively and unfiltered character, offering the best in quality cocktails and wood-fired pizzas, with a modern flair and the spirited soul of Italy.
