24h
60m
60s
(THE STRATEGY)
Strategy First, Always.
Before any design work, we dove into discovery mode. Through a collaborative consultation session, we got to the root of the problem. Why wasn’t the audience connecting? What was missing from the brand story? Where did the current strategy fall short?
We uncovered a major mismatch between what Gisser stood for and how they were presenting themselves. Our job is to bridge that gap and bring their identity to life in a way that’s clear and engaging.
(THE CHALLENGE)
Gisser had all the sparkle but none of the strategy. Their audience wasn’t clearly defined, their brand proposition felt fuzzy, and their messaging didn’t reflect the quality of their jewellery, or the values behind it. As a result, engagement was low, and sales weren’t hitting the mark.
It was time for a clarity overhaul. Who is Gisser really for, and how do we make sure they know it?
(Audience & Insights)
With deep dives into Gisser’s sales, socials, and customer data, we built out audience personas based on actual insights - not assumptions. We analysed Amsterdam’s style scene and zoomed out to look at the wider luxury jewellery market.
A key insight: Gisser’s ideal audience craved ethical luxury - style with a conscience but were frustrated by a lack of transparency. We flipped this pain point into purpose. Transparency became a pillar of the brand, building trust and real connection.
(Brand Strategy: Amsterdam Bravoure, Refined)
With audience and values aligned, we shaped a full brand strategy, from voice and messaging to mission and positioning.VWe crafted a compelling brand story rooted in Gisser’s heritage.
"Essence of the Amsterdam Bravoure" a story of artistry, authenticity, and quiet confidence, born in the heart of the Netherlands.
This strategy didn’t just look good on paper. It informed every visual, every caption, every connection.
ALL WORK
Gisser is a fine jewellery brand rooted in the rich elegance of Amsterdam.
Think gold-dipped charm with a touch of everyday style. Known for their high-quality craftsmanship, they came to us with a goal: grow their brand beyond their home city and truly connect with the people who’d love them, but just hadn’t found them yet.
Their challenge? A luxe product, but no clear path to the right audience.
