24h
60m
60s
(THE CHALLENGE)
The skincare market often overlooks the unique needs of youth, offering products that are either too harsh, overly serious, or not engaging enough. Pamly steps in to bridge the gap, creating skincare that’s effective, gentle, and genuinely fun for both young girls and boys.
Pamly - Gen Z Skincare created for the curious and confident youth
Pamly is a skincare brand crafted for Gen Z, bringing gentle, effective products to clear and care for young, acne-prone skin. Their mission is to support young skin through every breakout and glow-up, using simple ingredients that balance and protect. Pamly is all about real results, real confidence, and bringing a bit of humour to skincare routines for those aged 12-20.
(THE AUDIENCE)
Pamly’s audience is Gen Z, specifically youth aged 12-20, navigating the delicate balance between youthful skin concerns and their desire for self-expression.
This group values authenticity, inclusivity, and simplicity, making them drawn to brands that speak their language and understand their world. They often deal with acne-prone, sensitive, or combination skin but are wary of harsh, complicated routines.
(DESIGN DIRECTION)
Designed with Gen Z in mind, it strikes a perfect balance between being professional, clean, and whimsical. The colour palette combines soothing shades of blue and green, symbolising calmness and hygiene, with a pop of bright yellow to add warmth and an element of fun.
With a strategic approach to the packaging, their clean, minimal packaging features a friendly “health” label bubble that builds trust and familiarity, whilst still aiming to stand out to its customers on the shop shelves.
